Using YouTube as a Marketing Tool requires having the ability to make a video. Today, that’s as easy as spending $149.00 for a Flip Video Camera. The Flip camera has made everyone a director and given everyone the ability to get “their” message out to the world.

Once you post a video on YouTube you get a YouTube channel, this also makes it easier for people to follow you on YouTube (yes, more followers). You can then embed the video on your web site and grow traffic to your web site by editing your video to include your web address at the end of the video. Just remember that once the video is on YouTube it is on YouTube, it can go viral which can be good (if your message is good) or it can be deadly, if you go on a rant. As Google would say, just “don’t be evil”.

Utilizing YouTube is just one more marketing tool in the social media toolbox. You can have fun with your topic, make it personal, or make it professional. If your lucky it will go viral and take your company to the next level. Maybe it will be as popular as the cat who plays piano!