Twitter is a great tool for a business if used correctly. There is a difference between using Twitter for personal use than for professional use. In the case of a business, I do not think it is necessary to Twitter daily, only Twitter when you have something important to say, such as you have a product update, a new product announcement a feature enhancement, etc. Announcements on Twitter are often forwarded faster than other media. I tend to Twitter daily, and I only Twitter about work.

Twitter is a great way to connect with your clients with information about what you do or what you think. It also keeps you from over thinking what you are going to say. When you are limited to a 140 characters you have to be succinct. I admit, as I see the character count down turn to red I start to evaluate the most efficient, clear and concise way to make my point. I am still a stickler for using proper words, I don’t want to use “text-speak”. I feel that as long as I am using Twitter as a professional medium, my tweets (okay, it is hard to write the word tweets and feel professional) need to be in proper English and sound professional.

You can follow me on Twitter @robinatribit