Non-profits often feel like social media is just “one more thing” – okay so all my clients do. But non-profits don’t always see the benefit, but think about all the publicity. A recent Fast Company article in the October issue “Stinking It Up: We had a big party, but got no buzz. Lessons from a PR failure.” shows why Twitter is relevant for non-profits.

What DoSomething.org found was that they let some really big PR opportunities slip through their fingers, because they ignored social media. Why not let everyone in the room keep their phones on during the event and let them take photos, post them to to their Facebook accounts, Twitter about the event in real time. Blog about the event as you build it, as each event happens.

Before an event you can grow excitement by blogging about the event, Twitter about it, ask people to “fan” your Facebook page. Non-profits need to utilize social media more than corporate entities for a very simple reason, its free.