When trying to improve your search engine optimization there is a lot you can do to improve your standings. You can “pay” to move yourself up in the list by using pay-per-click ads, although this can get expensive as “the best words” in most categories are as expensive as $8.00 per click, yes eight dollars per click. And while you can limit your cost exposure by telling the search engines you only want to spend “x” dollars per month, when that amount is up, your ad is gone….

I personally think that for the average small company, pay-per-click is fraught with cost. There are other, more cost effective things you can do. If you have a web site, such as the one’s Ribit design’s, that is built with a content management system you will be able to easily update your site yourself. By making changes to your site on a regular basis the search engines tend to rank your site more highly.

Of course you can blog, this is adding a “change” to your site. If you use your blog to impart knowledge, you can also use it as a way to establish yourself as an industry expert. Also, you should work with your web developer to be sure that your site has the appropriate code for the search engines to read when they go through the web categorizing all the sites on the internet.

Have fun and happy typing!