Okay, okay I have both, but really is one better than another for a “company”. Like everything else in life, it depends on the company. Whether you are a B-to-C or a B-to-B company, Facebook gives you an opportunity to have a dialogue with your customers. It is a great way to tell them about what is happening at your company that affects them (a sale/discount that is available, an event, a product update, etc.). Facebook let’s you create a relationship with the people who “fan” your page.

Twitter on the other hand, with a 140 characters, allows a much more direct and shorter conversation. In a professional sense, it is easier to send people to other locations for more information (did you see this article, check out our Facebook page, see my new blog on our web site, etc.). Twitter tends to be more immediate and it reaches more people.

Different people favor Twitter over Facebook, and each has their own unique features. As you take your company social, I suggest you look at using both Twitter and Facebook as you will reach different audiences, and they will help grow your social network and your business.