April 19, 2010Yes, we are the cobbler’s child. At least every five years we totally redo our web site. Trash the old one and start over from scratch. This time we decided to leave the old content management system we used (short … Continue reading
March 12, 2010Everyone always asks me how much time I spend on Social Media, and is it worth it. I Am here to tell you that it definitely is worth every minute I spend on tweeting, blogging, updating, etc. I probably spend … Continue reading
February 21, 2010If you build it won’t they come? Clients always think if you build them a beautiful web site, a great web site, if you put in all the meta information (code that the people creating your web site put in … Continue reading
November 14, 2009In advertising we talk about it as a touch. Send a direct mail to a client or potential client, that is a touch. Calling is a touch. The more “touches”, well, we marketers like to think the more likely you … Continue reading
July 14, 2009The International Cannes Advertising Festival awarded one campaign the Grand Prix award for direct, cyber and PR for the “Best Job in the World” campaign for Hamilton Island in Queensland, Australia. According to Fast Company, the campaign was “done on … Continue reading
April 14, 2009Several of our clients have asked if they should use Facebook as a way to connect with clients. If you have a personal Facebook account and like to “share” on it, continue to do so, just not with your clients. … Continue reading
November 5, 2008People ask why I bother to blog (and why so infrequently) so I thought I would answer. Number 1, why so infrequently, well this year was a bad year. In addition to running a successful (if I must say so … Continue reading
July 26, 2007Before beginning the web design process, determine why you are doing a web design and what are your goals and objectives for your new web site. Do you want to move your site to the next level, make it a … Continue reading