May 18, 2010When you read a book do you start in the middle and read towards the beginning, then towards the end, then start at the beginning, then read the ending, the finish off all the pages you missed? You could, but … Continue reading
April 19, 2010Yes, we are the cobbler’s child. At least every five years we totally redo our web site. Trash the old one and start over from scratch. This time we decided to leave the old content management system we used (short … Continue reading
March 12, 2010Everyone always asks me how much time I spend on Social Media, and is it worth it. I Am here to tell you that it definitely is worth every minute I spend on tweeting, blogging, updating, etc. I probably spend … Continue reading
February 21, 2010If you build it won’t they come? Clients always think if you build them a beautiful web site, a great web site, if you put in all the meta information (code that the people creating your web site put in … Continue reading
January 25, 2010Social Media has played an important role in Haiti. There have been people who are trapped who are using Twitter to “cry” for help and to let relatives know they were alive. Whole blogs have been set up to keep … Continue reading
December 22, 2009Okay, okay I have both, but really is one better than another for a “company”. Like everything else in life, it depends on the company. Whether you are a B-to-C or a B-to-B company, Facebook gives you an opportunity to … Continue reading
November 14, 2009In advertising we talk about it as a touch. Send a direct mail to a client or potential client, that is a touch. Calling is a touch. The more “touches”, well, we marketers like to think the more likely you … Continue reading
October 23, 2009Non-profits often feel like social media is just “one more thing” – okay so all my clients do. But non-profits don’t always see the benefit, but think about all the publicity. A recent Fast Company article in the October issue … Continue reading
September 14, 2009When trying to improve your search engine optimization there is a lot you can do to improve your standings. You can “pay” to move yourself up in the list by using pay-per-click ads, although this can get expensive as “the … Continue reading
August 20, 2009Using YouTube as a Marketing Tool requires having the ability to make a video. Today, that’s as easy as spending $149.00 for a Flip Video Camera. The Flip camera has made everyone a director and given everyone the ability to … Continue reading