Linkedin is a great place to connect with your clients, potential clients, vendors, associates and anyone you would normally network with in the “real world”. You can use Linkedin to let the people you are connected with know what you are doing, what new projects you are working on, or even ask other professionals for their opinion on any given topic. I find it is a great resource for finding experts in any given field.

I personally use LInkedin as a way to stay to connected with and to network with people I know professionally. My Linkedin contacts may be clients, or vendors, or people I worked with in the past. I treat my Linkedin connections like any other relationship. If I don’t know the person, I don’t connect with them. I realize that for some people it is just about trying to get the most connections. I want people connected to me that if I ask them a question, I know that I can rely on their answer.

If you are using Linkedin, remember, that while it allows you to post comments similar to Facebook (What’s on your mind?) and Twitter (What are you doing?) you want to keep your Linkedin posts professional. The people that are viewing your posts may one day be a client, or your boss. You can check out my public Linkedin page.