In advertising we talk about it as a touch. Send a direct mail to a client or potential client, that is a touch. Calling is a touch. The more “touches”, well, we marketers like to think the more likely you are to get or keep a client.

When I talk about an e-mail campaign as a part of your marketing plan, I don’t mean opening up your e-mail client (Outlook, G-mail, Yahoo mail, etc.) and sending an e-mail. I mean sending a nice HTML e-mail that goes personally to each client and prospective client and that complies with the SPAM Can Act of 2003. Meaning that it allows people to easily unsubscribe and manage their account among other things.

A carefully crafted e-mail campaign can be very effective. You can send out a weekly or monthly tip or newsletter that keeps you at the top of mind for your clients and prospective clients. It also gives them an easy way to get back to you as it includes a link to e-mail you, as well as a link to your web site. Often these campaigns prompt calls.

By keeping you in the front of your clients minds, you will be their first call when they need your product or service. So when you are getting ready to start your e-mail campaign, just contact me!